Ashwani Panesar

About

Dr. Ashwani Panesar, MBA Ph.D in Pharmaceutical Marketing carry a rich experience of more than 24 years. He spent 8 years working in companies like Ranbaxy, Panacea Biotec Ltd, Torrent Pharmaceutical and Max New York Life Ltd at various capacities. He has more than 15 yrs. of teaching and research experience at Mittal School of Business, Lovely professional University, Phagwara. Presently, he is working at Chitkara Business School, Chitkara University, Rajpura , Punjab.
He presented various papers and published papers and books chapters in Scopus and Peer reviewed Journals. Also, he has been awarded with the bast paper award in 2023 from IIM Jammu. Presently, he is working with various Ph.D students in areas like Leadership styles, Agricultural Marketing, Pharmaceutical marketing. He has also published book chapters in books of repute.

Employment

• Lovely Professional University Associate Professor
  2022 - 2025
• Lovely Professional University Assistant Professor
  2009 - 2022

Education

Education history is unavailable.

Projects & Funding

Projects & funding information is unavailable.

Publications (20)

• Innovating InsurTech with AR: A Human-centered Conceptual Model for Managing Occupational Risk Through Dynamic Digital Solutions
  Green Policies and Augmented Reality in Insurtech Catalysts for Sustainability and Innovation 2026 DOI: 10.1108/978-1-80592-551-420261008
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• The effect of digital literacy on health service utilization through social media engagement: evidence from Malawi, Southern Africa
  Discover Public Health 2026 DOI: 10.1186/s12982-026-02750-z
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• Role of artificial intelligence in pricing: An industry orientation
  AI Economic Perspectives and Firm Business Management 2025 DOI: 10.4018/979-8-3693-7357-6.ch002
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• Understanding Q-commerce adoption: the role of technological, social, marketing stimuli, and service quality on usage intention
  European Journal of Management Studies 2025 DOI: 10.1108/EJMS-06-2025-0079
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• Leveraging chat GPT for sustainable marketing practices and pricing insinuations
  Intersecting Natural Language Processing and Fintech Innovations in Service Marketing 2025 DOI: 10.4018/979-8-3693-9944-6.ch017
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• Leveraging blockchain in high frequency trading for shaping market behavior and enhancing portfolio returns
  Innovation Management for Disruptive Maturity in Competitive Scenarios 2025 DOI: 10.4018/979-8-3693-4030-1.ch023
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• Investigating the impact of quality, technology and trust on customers’ purchase intention and word-of-mouth in S-commerce
  Aslib Journal of Information Management 2025 DOI: 10.1108/AJIM-09-2024-0764
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• Engaged Marketing in a Multicultural World: Harnessing Localization, Diversity, and Inclusion for Authentic Brand Connections
  Diversity and Inclusion Driven Marketing for Multicultural Marketplaces 2025 DOI: 10.4018/979-8-3373-2111-0.ch006
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• Role of Artificial Intelligence in Pricing
  2025 DOI: 10.4018/979-8-3693-7357-6.ch002
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• Leveraging Chat GPT for Sustainable Marketing Practices and Pricing Insinuations
  2025 DOI: 10.4018/979-8-3693-9944-6.ch017
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