Dharun Lingam Kasilingam

Employment

• Indian Institute of Management Kozhikode
  2022 - Present
• Mudra Institute of Communications Ahmedabad Assistant Professor
  2019 - 2022

Education

Education history is unavailable.

Projects & Funding

Projects & funding information is unavailable.

Publications (12)

• Unveiling the self through augmented reality consumption experiences
  Journal of Consumer Marketing 2026 DOI: 10.1108/JCM-12-2024-7415
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• Designing the fitverse: How vividness, interactivity, and presence drive metaverse fitness engagement
  Journal of Retailing and Consumer Services 2026 DOI: 10.1016/j.jretconser.2025.104656
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• Storytelling in advertisements: understanding the effect of humor and drama on the attitude toward brands
  Journal of Brand Management 2022 DOI: 10.1057/s41262-021-00253-7
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• Understanding the adoption and willingness to pay for internet of things services
  International Journal of Consumer Studies 2022 DOI: 10.1111/ijcs.12648
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• Exploring the Growth of COVID-19 Cases using Exponential Modelling Across 42 Countries and Predicting Signs of Early Containment using Machine Learning
  Transboundary and Emerging Diseases 2020 DOI: 10.1111/tbed.13764
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• Systematic literature review on novel corona virus SARS-CoV-2: a threat to human era
  VirusDisease 2020 DOI: 10.1007/s13337-020-00604-z
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• Understanding the attitude and intention to use smartphone chatbots for shopping
  Technology in Society 2020 DOI: 10.1016/j.techsoc.2020.101280
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• Understanding the intention to use self service technologies in the airline industry
  International Journal of Services, Economics and Management 2019 DOI: 10.1504/IJSEM.2019.100918
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• The influence of audience characteristics on the effectiveness of brand placement memory
  Journal of Retailing and Consumer Services 2018 DOI: 10.1016/j.jretconser.2018.06.008
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• The moderating role of device type and age of users on the intention to use mobile shopping applications
  Technology in Society 2018 DOI: 10.1016/j.techsoc.2018.01.003
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