MK

Manoj Kumar

Also known as: FDP (IIMA), PhD (Marketing), UGC-NET, MBA

GITAM University, Hemwati Nandan Bahuguna Garhwal University, Dr. Ram Manohar Lohia Avadh University, Kanpur Institute of Management Studies

ORCID iD 0000-0003-0671-4357
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About

Dr. M. Kumar joined as an Assistant Professor – Marketing in the department of marketing at the GITAM School of Business, GITAM (Deemed to be University) Hyderabad campus. I was Awarded PhD Degree thesis titled “Social Media Content Impact on Generation – Z Customer Impulsive Buying Decision: A Study on Hospitality Services” from Hemvati Nandan Bahuguna Garhwal University (A Central University), Srinagar, Uttarakhand, India. I have completed MBA from Dr. APJ Abdul Kalam Technical University, Lucknow, and qualified National Eligibility Test (UGC-NET) in Management. I am having over ten years of experience in academia and industry. His current research interests include Knowledge management, Consumer behaviour, Social Media Content, Advertising, Customer Decision Making, Hospitality services, Generation – Z, and Impulsive buying behaviour.
My works have been published in journals of national and international repute (including Scopus, ABDC, and UGC Care listed journals). He presented papers at many national and international conferences and attended various workshops on statistical tools and techniques. He is an active reviewer board member in several prestigious publications, including Sage, Inderscience, Emerald, Taylor & Francis, Elsevier and IGI Global, etc.

You may contact him by email: [email protected]

Employment

  • GITAM University Assistant Professor
    2022 - Present
  • Hemwati Nandan Bahuguna Garhwal University Research Scholar
    2019 - Present
  • Kanpur Institute of Management Studies Assistant Professor
    2019 - 2019
  • Jhunjhunwala Business School Assistant Professor and BBA Co-ordinator
    2012 - 2017

Education

  • Hemwati Nandan Bahuguna Garhwal University PhD - Marketing (Consumer Behaviour)
    2019 - 2022
  • Dr. Ram Manohar Lohia Avadh University B.Sc
    2005 - 2008

Projects & Funding

Projects & funding information is unavailable.

Publications (18)