Praveen Aggarwal

Employment

• University of Minnesota

Education

Education history is unavailable.

Projects & Funding

Projects & funding information is unavailable.

Publications (25)

• The customer is king: culture-based unintended consequences of modern marketing
  Journal of Consumer Marketing 2016 DOI: 10.1108/JCM-01-2015-1273
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• Is font size a big deal? A transaction – acquisition utility perspective on comparative price promotions
  Journal of Consumer Marketing 2016 DOI: 10.1108/JCM-10-2015-1587
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• Value Co-Creation: Factors Affecting Discretionary Effort Exertion
  Services Marketing Quarterly 2014 DOI: 10.1080/15332969.2014.946876
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• Interdependent self-construal in collectivist cultures: Effects on compliance in a cause-related marketing context
  Journal of Marketing Communications 2013 DOI: 10.1080/13527266.2011.551833
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• Preference-inconsistent information and cognitive discomfort: A cross-cultural investigation
  Journal of Consumer Marketing 2013 DOI: 10.1108/JCM-02-2013-0453
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• Managerial and Public Attitudes Toward Ethics in Marketing Research
  Journal of Business Ethics 2012 DOI: 10.1007/s10551-011-1140-2
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• How much better? the effect of tensile information on word-of-mouth effectiveness
  Journal of Marketing Theory and Practice 2011 DOI: 10.2753/MTP1069-6679190301
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• Scarcity messages: A consumer competition perspective
  Journal of Advertising 2011 DOI: 10.2753/JOA0091-3367400302
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• Role of nonprice variables in intertier competition
  Journal of Marketing Theory and Practice 2009 DOI: 10.2753/MTP1069-6679170404
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• The hot seat: Profiling the marketing department chair
  Journal of Marketing Education 2009 DOI: 10.1177/0273475308324089
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