Dr. Shashi Yadav

About

My research interest is in marketing and consumer behaviour.

Employment

Employment history is unavailable.

Education

Education history is unavailable.

Projects & Funding

Projects & funding information is unavailable.

Publications (12)

• Mindful tourism practices and eudaimonic well-being: A moderated mediation of stress level
  Tourism and Hospitality Research 2026 DOI: 10.1177/14673584261416884
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• Decoding brand preference: a bibliometric analysis
  Cogent Business & Management 2025 DOI: 10.1080/23311975.2025.2590957
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• Unravelling Country-of-Origin Effects: Moderated-Mediation of Cause-Related Marketing
  Journal of International Consumer Marketing 2025 DOI: 10.1080/08961530.2025.2468829
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• Navigating the landscape of cause-related marketing: a bibliometric review of progress and prospects
  Future Business Journal 2025 DOI: 10.1186/s43093-025-00622-7
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• The state of country-of-origin research: A bibliometric review of trends and future
  Asia Pacific Management Review 2025 DOI: 10.1016/j.apmrv.2024.12.001
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• A Systematic Literature Review and Bibliometric Analysis of Consumer Ethnocentrism
  Sage Open 2024 DOI: 10.1177/21582440241264387
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• Impact of Consumer Ethnocentrism on the Attitude towards Global vs Local Products
  The Indian Journal of Commerce 2024
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• The Role of Consumer Ethnocentrism in Country-of-Origin's Influence on Purchase Intention: A Moderated-Mediation Analysis
  Ssrn 2024 DOI: 10.2139/ssrn.4903240
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• Unravelling Country-of-Origin Effects: Moderated-Mediation of Cause-Related Marketing
  Ssrn 2024
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• Influence of Consumer Ethnocentrism on the Attitude towards Domestic Products
  Global Journal of Enterprise Information System 2023
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