Dr. Anupreet Kaur Mokha

Employment

• University of Delhi - SGTB Khalsa College Assistant Professor
  2016 - Present

Education

Education history is unavailable.

Projects & Funding

Projects & funding information is unavailable.

Publications (20)

• Learning with AI or learning from AI? The emerging challenge of cognitive offloading in higher education
  Development and Learning in Organizations: An International Journal 2026 DOI: 10.1108/DLO-06-2026-0321
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• Using the Technology Acceptance Model (TAM) in Understanding Customers’ Behavioural Intention to Use E-CRM: Evidence from the Banking Industry
  Vision 2025 DOI: 10.1177/09722629211060565
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• Linking electronic customer relationship management and customer loyalty through serial mediation of customer experience and customer satisfaction
  International Journal of Electronic Customer Relationship Management 2024 DOI: 10.1504/ijecrm.2024.138642
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• Synergizing Horizons
  2024 DOI: 10.4018/979-8-3693-1178-3.ch012
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• An exploration of the effect of electronic customer relationship management (E-CRM) on customer loyalty: A serial mediation analysis
  Customer Relationship Management: Methods, Opportunities and Challenges 2024 DOI: 10.52305/wbqr4151
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• An Empirical Study on Factors Affecting Online Shopping Behavior and Intentions of Consumers
  IITM Journal of Business Studies 2023
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• Electronic Customer Relationship Management (E-CRM) and Customer Loyalty
  International Journal of E-Business Research 2022 DOI: 10.4018/IJEBR.293292
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• Electronic customer relationship management (E-CRM), customer experience and customer satisfaction: evidence from the banking industry
  Benchmarking 2022 DOI: 10.1108/BIJ-10-2020-0528
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• Growth and impact of ATMs in India
  Research Square 2022 DOI: 10.21203/rs.3.rs-2035648/v1
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• Brand Equity, Brand Satisfaction, and Brand Loyalty
  International Journal of Online Marketing 2021 DOI: 10.4018/IJOM.2021070103
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