TW
Tahir Ahmad Wani
National Institute of Technology Srinagar, University of Kashmir, Jamia Millia Islamia, Antarees.com
0000-0003-0885-3692
Employment
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National Institute of Technology Srinagar Assistant Professor2018 - Present
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University of Kashmir Assistant Professor2016 - 2018
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Antarees.com Marketing Manager2009 - 2010
Education
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Jamia Millia Islamia PhD2013 - 2016
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University of Kashmir MBA2010 - 2013
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University of Kashmir BBA2007 - 2010
Projects & Funding
Projects & funding information is unavailable.
Publications (46)
- Innovation ambidexterity for enhancing supply chain resilience and flexibility of performance in the restaurant sector Save
- Understanding Cognitive Processing in Real‐World DIY Learning: Effects of Instructional Design and Task Complexity on Cognitive Elaboration and Task Replication Intention Save
- The FOMO Effect: How AI Recommendations Drive Consumer Dependence and Weaken Brand‐Self Connections Save
- Unfiltered influence: examining the role of video-editing disclosure on investment decisions in real estate Save
- Religiosity and Sustainable Consumption: Examining Consumer Intentions Toward Second-Hand Clothes in India Save
- Exploring the influence of religiosity on advertising believability across product types and advertising appeals featuring eco-friendly products Save
- Decoding the dynamics of endorsements: how endorser type and product involvement shape advertising effectiveness Save
- Human vs virtual influencers and message framing: enhancing environmental awareness, activism and sustainable purchase intentions through effective messaging Save
- Micro or Meso: Do influencers influence veganism? Save
- Examining the Value Creation of Capital Expenditure and R&D Investments in Indian Listed Firms: A Study Utilizing Economic Value Added (EVA) Save