SC
Shuvam Chatterjee
Manipal University Jaipur, University of Łódź, Uniwersytet Łódzki, Bhavans Institute of Management Science, International School of Business and Media Kolkata Campus
0000-0003-0948-1923
Employment
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Manipal University Jaipur Assistant Professor (Senior Scale)2026 - Present
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University of Łódź Researcher2021 - 2025
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International School of Business and Media Kolkata Campus Assistant Professor2019 - 2020
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IMS Society Assistant Professor2017 - 2018
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Budge Budge Institute of Technology Head of the Department2014 - 2017
Education
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Uniwersytet Łódzki Doctoral Studies2021 - 2025
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Bhavans Institute of Management Science MBA2006 - 2008
Projects & Funding
Projects & funding information is unavailable.
Publications (17)
- Uncovering hidden retail attributes through consumer emotions: a ZMET-based qualitative study Save
- The psychological impact of fragrance on emotional experiences and intimacy in romantic couples Save
- Influences of Demographics on Fragrance Marketing Purchase Behavior: A Cross-Cultural Investigation Save
- Influences of Demographics on Fragrance Marketing Purchase Behavior: A Cross-Cultural Investigation Save
- Social Marketing for a Healthy Diet: A Systematic Literature Review Save
- Cross-cultural differences in the effects of the ambient scent on in-store behavior: the role of companionship Save
- Olfactory marketing as a technological innovation tool for the Indian retail industry – a study of Shoppers Stop retail store in Kolkata, India Save
- Tourists’ attribution and ambiance scents in tourism destination brands Save
- Mapping consumers’ semi-conscious decisions with the use of ZMET in a retail market setup Save
- Consumer adoption of electric vehicles: A systematic literature review Save