Shalini Nath

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Publications (28)

• Wired to Win, Drained to Play: Investigating the Personality-Fatigue Nexus in Gamers
  Journal of Consumer Behaviour 2026 DOI: 10.1002/cb.70143
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• Engineering emotional bonds: how anthropomorphic design shapes guest-robot relationships in hospitality
  Journal of Hospitality Marketing and Management 2026 DOI: 10.1080/19368623.2025.2552202
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• Delisting dilemma: evaluating the minority shareholder rights at ICICI Securities
  Emerald Emerging Markets Case Studies 2025 DOI: 10.1108/EEMCS-07-2024-0274
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• Impact of inclusive marketing communication on brand love and brand attitude
  Corporate Communications 2025 DOI: 10.1108/CCIJ-02-2024-0021
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• Shadows across cultures: exploring the dark side of anthropomorphized agents
  Journal of Consumer Marketing 2025 DOI: 10.1108/JCM-04-2024-6781
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• ACHIEVING INTENTION TO RECOMMEND WITH CONSUMER ARROGANCE AS AN ANTECEDENT
  Journal of Consumer Satisfaction Dissatisfaction and Complaining Behavior 2024
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• Inclusive Marketing Communication with Specific Reference to LGBTQ: A Review of Literature and Directions for Future Research
  Fiib Business Review 2024 DOI: 10.1177/23197145241291407
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• Measuring creativity of prospective workforce: an approach
  International Journal of Business Excellence 2024 DOI: 10.1504/IJBEX.2024.141323
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• A pandemic impact study on working women professionals: role of effective communication
  Corporate Communications 2023 DOI: 10.1108/CCIJ-09-2022-0107
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• Exploring the impact of fairness of social bots on user experience
  Technological Forecasting and Social Change 2023 DOI: 10.1016/j.techfore.2023.122913
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