GP
0000-0003-1063-0711 Employment
-
Dr. B. R. Ambedkar National Institute of Technology Jalandhar Assistant Professor2018 - Present
Education
Education history is unavailable.
Projects & Funding
Projects & funding information is unavailable.
Publications (36)
- Business Strategies for Sustainable Meat Consumption: Multistage Investigation Into Profiling Environmentally Conscious Consumer Segments Save
- Psychological drivers of customer citizenship buying behaviour in green cosmetics: Evidence from a mixed-methods approach Save
- Metaverse a commercial bliss for recreational tourism? A multistage mixed-method investigation Save
- Positing metaverse as a superior technological tool for societal transformation by building sustainable value portfolio Save
- Sustainable Meat Consumption: Values, Drivers, and Barriers—A Mixed‐Method Study With Post hoc Qualitative Analysis Save
- Navigating consumer intentions and actual transitions to green cosmetics in emerging retail markets Save
- Impact of Gen-AI chatbots on consumer services experiences and behaviors: Focusing on the sensation of awe and usage intentions through a cybernetic lens Save
- Publication trends and green cosmetics buying behaviour: A comprehensive bibliometric analysis Save
- Why do people purchase plant-based meat products from retail stores? Examining consumer preferences, motivations and drivers Save
- Consumer confusion and negative eWOM in the e-hospitality marketplace: the moderated moderation model of gender and technology self-efficacy Save