PA
Dr. PRIYANKA CHADHA
Amity University, Manav Bharti University, Jaypee Business School, G.G.S.I.P.U
0000-0003-1068-9326
Employment
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Amity University Assistant Professor2023 - Present
Education
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Manav Bharti University PhD2017 - 2020
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Jaypee Business School MBA2014 - 2016
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G.G.S.I.P.U BBA2012 - 2014
Projects & Funding
Projects & funding information is unavailable.
Publications (38)
- Smart Immersion in Marketing: A Study of Technology Convergence and Purchase Intention Save
- Determinants of Sustainable Clothing Adoption: A Mixed-Method Study Integrating Thematic Analysis and Structural Equation Modeling Save
- Exploring the evolution of mobile tourism applications in business and social sciences: a bibliometric review spanning 2013–2022 Save
- Bleisure Tourism and Impact of Technology Save
- Examining the Role of Generational Attitudes in Shaping Bleisure Travel Trends and Destination Selection Using the PRISMA Model Save
- Artificial Intelligence in Cyber Security: A Bibliometric Analysis Save
- Bleisure tourism and impact of technology: Investigating the integration of sustainability into bleisure tourism Save
- Examining the role of generational attitudes in shaping bleisure travel trends and destination selection using the PRISMA model Save
- Mobile Shopping Apps Adoption: A Systematic Review of Theories and Future Research Directions Save
- Unlocking sustainable tourism: A holistic examination of mobile applications’ impact and evolution in travel experiences (2013-2023) Save