Neha Kumari

About

Ms Neha Kumari ([email protected]) is a Research Scholar at the Institute of Management Studies,
Banaras Hindu University, Varanasi. She is an MBA from Dr A.P.J. Abdul Kalam Technical University and has
qualified UGC-NET in Management. She is on the reviewer board of several reputed journals published by Emerald,
SAGE, Taylor & Francis and Springer. Her research interests include Banking, M-Payments, Consumer Behavior
and Artificial Intelligence.

Employment

• Banaras Hindu University Faculty of Management Studies Research Scholar
  2022 - Present

Education

• Banaras Hindu University PhD
  2021 - Present

Projects & Funding

Projects & funding information is unavailable.

Publications (3)

• Beyond the shopping list: the interplay of emotional response, social status, variety-seeking attitude and buyers' autonomy in mobile social commerce
  Journal of Research in Interactive Marketing 2026 DOI: 10.1108/JRIM-04-2025-0226
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• Money at my Fingertips: Decoding the Role of Referent Network Size and Financial Knowledge in Reinforcing Continuance Intention of m-Payment Services
  Journal of Organizational Computing and Electronic Commerce 2024 DOI: 10.1080/10919392.2024.2362970
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• Does M-payment service quality and perceived value co-creation participation magnify M-payment continuance usage intention? Moderation of usefulness and severity
  International Journal of Bank Marketing 2023 DOI: 10.1108/IJBM-11-2022-0500
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