Shanu Jain

Employment

• Manav Rachna University Assistant Professor
  2025 - Present

Education

• University of Delhi M.Phil
  2015 - 2018
• University of Delhi M.Com
  2012 - 2014
• University of Delhi B.Com(H)
  2009 - 2012

Projects & Funding

Projects & funding information is unavailable.

Publications (11)

• A multi-phase qualitative study on consumers’ barriers and drivers of electric vehicle use in India: Policy implications
  Energy Policy 2025 DOI: 10.1016/j.enpol.2024.114415
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• Perception Influencing Motivation Towards the Adoption of Online Learning in the Indian Context: An Empirical Investigation Using the Technology Acceptance Model
  2025 DOI: 10.2991/978-94-6463-894-3_16
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• The dynamics of value co‐creation behavior: A systematic review and future research agenda
  International Journal of Consumer Studies 2024 DOI: 10.1111/ijcs.12993
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• Role of Trusting Beliefs and Trust in the Adoption of Online Reviews of Hotels : Extension of the IAM Model
  Indian Journal of Marketing 2022 DOI: 10.17010/ijom/2022/v52/i11/172431
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• Managing Electronic Waste: A Qualitative Inquiry into the Behaviour of Young Indian Consumers
  Global Business Review 2022 DOI: 10.1177/09721509221121714
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• Telemedicine: An innovation growing indispensable
  Digital Marketing Outreach 2022 DOI: 10.4324/9781003315377
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• Can the Post-COVID FDI Boost the Indian Economy?
  Vision: The Journal of Business Perspective 2022 DOI: 10.1177/09722629211066286
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• Understanding Customer Perception on Sustainable Tourism and Related Practices Using Cluster Analysis: A Study in Indian Context
  Paradigm 2021 DOI: 10.1177/09718907211046155
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• Institutional Support System for Digital Entrepreneurs and Startups in India
  Digital Start-Ups : Reshaping the Indian Landscape post Covid 19 2021
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• Remote working and its impact on the dynamics of consumer behaviour in era of Covid 19
  Shodh Sanchar Bulletin 2020
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