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National University of Science and Technology, Oman Assistant Professor2025 - Present
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Publications (15)
- Factors Influencing Cross-Border E-Commerce Adoption of Thai MSMEs: A Fuzzy DEMATEL Approach Save
- Assessing the Effectiveness of Digital Marketing in Enhancing Tourist Experiences and Satisfaction: A Study of Thailand’s Tourism Services Save
- Impact of Industry 5.0 Readiness on Sustainable Business Growth of Marine Food Processing SMEs in Thailand Save
- Measuring the Industry 5.0-Readiness Level of SMEs Using Industry 1.0–5.0 Practices: The Case of the Seafood Processing Industry Save
- Assessing Island Destination Service Quality—An Integrated Model through Co-creation of Destination E-image Save
- The Precipitative Effects of Pandemic on Open Innovation of SMEs: A Scientometrics and Systematic Review of Industry 4.0 and Industry 5.0 Save
- Impact of Business Model Innovation on Sustainable Performance of Processed Marine Food Product SMEs in Thailand—A PLS-SEM Approach Save
- The Effects of Innovation Adoption and Social Factors between Sustainable Supply Chain Management Practices and Sustainable Firm Performance: A Moderated Mediation Model Save
- Adoption of socially interactive technologies for shipping services Save
- Assessing Trade Attractiveness Using International Marketing Environmental Factors and Fuzzy DEMATEL Save