Kumar Mukul

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Publications (10)

• Introducing the KRA System at the Softech Semiconductors
  Emerging Economies Cases Journal 2025 DOI: 10.1177/25166042241274821
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• Leveraging Social Media to Build Online Social Capital and Employer Brand
  NHRD Network Journal 2023 DOI: 10.1177/26314541231170445
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• Innovative and Technology-Led Strategies Adopted by Start-ups in India during COVID-19 Pandemic
  India's Technology-Led Development 2023 DOI: 10.1142/9789811271786_0010
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• Does social capital provide marketing benefits for startup business? An emerging economy perspective
  Asia Pacific Journal of Marketing and Logistics 2022 DOI: 10.1108/apjml-02-2021-0142
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• Managing the Project Teams at Micron Valves Private Limited
  2022 DOI: 10.4135/9781529798128
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• Project Management Dilemma at Alpha Tech Solutions Private Limited
  2022 DOI: 10.4135/9781529797091
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• Talent acquisition in startups in India: the role of social capital
  Journal of Entrepreneurship in Emerging Economies 2021 DOI: 10.1108/jeee-04-2020-0086
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• Individual Freedom Vis-à-Vis Integrity of the State: A Study with Reference to Apple iPhone
  Emerging Economies Cases Journal 2021 DOI: 10.1177/25166042211027425
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• What do social marketing programmes reveal about social marketing? Evidence from South Asia
  International Journal of Nonprofit and Voluntary Sector Marketing 2012 DOI: 10.1002/nvsm.1436
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• Relevance of Peter Drucker's Work: Celebrating Drucker's 100th Birthday
  Vikalpa: The Journal for Decision Makers 2009 DOI: 10.1177/0256090920090401
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