0000-0003-1296-4598 About
Prof (Dr) Nitin Gupta is a Professor of Marketing at the Institute of Management Technology (IMT) Hyderabad, India. He has more than 2 decades of academic experience at the national and international levels. His research interests include analysing sustainable consumer behavior and psychological issues related to EV purchase. His research papers have been published in reputable journals like Asia Pacific Journal of Marketing and Logistics, International Journal of Emerging Markets, Young Consumers, Services Marketing Quarterly, etc. He has also authored cases published in Ivey Publishing, Emerald Emerging Market Case Studies journal, and The Case Centre. A case authored by him, Titled: 'Kia Motors: Positioning and Growth Strategies in India' was among the Ivey Publishing's Best Seller in 2022-23.
Employment
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Institute of Management Technology Hyderabad Professor2015 - Present
Education
Education history is unavailable.
Projects & Funding
Projects & funding information is unavailable.
Publications (10)
- Influence of consumer cosmopolitanism on purchase intention of foreign vs local brands: a developing country perspective Save
- Bajaj Auto (B): challenges in LATAM and Southeast Asian (SEA) markets Save
- Bajaj Auto (a) – catering to the African market Save
- Zolostays: competing in Indian co-living space Save
- Cross-National Applicability of a Parsimonious Measure of Acculturation to Global Consumer Culture Save
- Understanding acculturation of consumer culture in an emerging market Save
- Customer Perception of Services Based on the SERVQUAL Dimensions: A Study of Indian Commercial Banks Save
- The impact of globalization on consumer acculturation Save
- Extent of susceptibility to interpersonal influence and price sensitivity among Indian youth: is there a relationship between these two constructs? Save
- Globalization does lead to change in consumer behavior Save