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Aditya Ranjan

ITM University, Bakri Chhap Agrotourism & Natural Products Pvt. Ltd., Jamia Millia Islamia, Indian Institute of Tourism and Travel Management, Chandigarh University, Chaudhary Charan Singh University

ORCID iD 0000-0003-1304-5489
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About

I am a seasoned professional with a diverse background spanning academia and industry, with a specialized focus on marketing. Currently, I hold the position of Assistant Professor (Marketing) at the School of Management, ITM University.

My academic journey culminated in a Ph.D. entitled "Deconstructing Rural Tourism in India," conferred by Jamia Millia Islamia (A Central University) in India. Throughout my doctoral studies, I actively engaged in a spectrum of academic and non-academic pursuits, imparting knowledge on consumer behavior to both undergraduate and postgraduate students. I played a pivotal role in organizing two international conferences and contributed to the NAAC committee, showcasing my proficiency in academic administration and event management.

Preceding my current role, I led the Consulting Vertical at Bakri Chhap Agro Tourism and Natural Products Pvt. Ltd. in Dehradun, India. In this capacity, I orchestrated the development, planning, proposal, execution, and implementation of rural tourism projects spanning multiple states in India. Prior to this, I served as an Assistant Professor at Chandigarh University, where I actively contributed to the education and mentorship of undergraduate and postgraduate students. My responsibilities included teaching, mentoring, and counseling students to foster their holistic growth and development.

My impactful contributions to the realm of rural tourism are underscored by my extensive research and publications, encompassing 6 Scopus-indexed papers, featuring both "A Category" and "B Category" papers listed by ABDC. I authored and co-edited several scholarly works, most notably the book "Rurality, Ruralism, and Rural Tourism: Challenges and Coping Strategies," closely aligned with the focus of my Ph.D. research. Furthermore, I have penned various book chapters and contributed terminologies to the Encyclopedia of Tourism Marketing and Management, showcasing my nuanced expertise in the field.

In addition to my academic pursuits, I have actively contributed to e-learning platforms, particularly in the development of destination marketing e-content for e-pg Pathshala. This underscores my commitment to advancing education through innovative digital resources. My professional journey is characterized by a dedication to academic excellence, impactful research, and a passion for leveraging digital platforms to enhance learning experiences.

Employment

  • ITM University Assistant Professor
    2023 - Present
  • Bakri Chhap Agrotourism & Natural Products Pvt. Ltd. Head
    2022 - 2023
  • Bakri Chhap Agrotourism & Natural Products Pvt. Ltd. Project Consultant
    2022 - 2022
  • Chandigarh University Assistant Professor
    2016 - 2017

Education

  • Jamia Millia Islamia Ph.D.- Tourism and Hospitality
    2018 - 2022
  • Indian Institute of Tourism and Travel Management P.G.D.M.- International Business
    2013 - 2015
  • Chaudhary Charan Singh University B.B.A.
    2010 - 2013

Projects & Funding

Projects & funding information is unavailable.

Publications (47)