Neha Yadav

Employment

• FLAME School of Business Assistant Professor
  2021 - Present

Education

Education history is unavailable.

Projects & Funding

Projects & funding information is unavailable.

Publications (8)

• Motivated Consumer Innovativeness and Sustainable Fashion Choices: A Sequential Explanatory Study
  International Journal of Consumer Studies 2025 DOI: 10.1111/ijcs.70106
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• “How I think, Who I am”—Role of social media influencers (SMIs) as change agents
  Journal of Consumer Behaviour 2024 DOI: 10.1002/cb.2311
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• Online reviews towards reducing risk
  Journal of Tourism Futures 2024 DOI: 10.1108/JTF-01-2022-0016
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• The diffusion of mobile payments: Profiling the adopters and non-adopters, Roger's way
  Journal of Retailing and Consumer Services 2023 DOI: 10.1016/j.jretconser.2022.103219
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• eWOM, destination preference and consumer involvement – a stimulus-organism-response (SOR) lens
  Tourism Review 2022 DOI: 10.1108/TR-10-2020-0506
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• An integrated measure of eWOM usefulness in the leisure travel: conceptualisation, scale development, and validation
  Journal of Marketing Communications 2021 DOI: 10.1080/13527266.2021.2004442
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• Past, Present, and Future of Electronic Word of Mouth (EWOM)
  Journal of Interactive Marketing 2021 DOI: 10.1016/j.intmar.2020.07.001
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• Identifying and analyzing touchpoints for building a higher education brand
  Journal of Marketing for Higher Education 2014
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