Rajeev Kumar Panda

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Publications (26)

• Seeds of change: breaking barriers in tribal women millet-entrepreneurship for community development
  Community Development 2026 DOI: 10.1080/15575330.2026.2613417
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• Prominence of technological interventions in healthcare quality and hyper-personalisation: Unravelling the criticality of A.I., IoT & IoMT
  Journal of Evolutionary Studies in Business 2026 DOI: 10.1344/jesb.42939
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• A longitudinal study in masstige marketing: The role of cognitive-affective personality system model.
  Journal of Retailing and Consumer Services 2026 DOI: 10.1016/j.jretconser.2026.104865
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• Green Minds in Business
  2024 DOI: 10.4018/979-8-3693-7442-9.ch004
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• Two decades of research on “masstige” marketing: A systematic literature review and future research agenda
  International Journal of Consumer Studies 2024 DOI: 10.1111/ijcs.13077
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• Prioritizing the Precursors of Patients’ Experience in Indian Corporate Hospitals: Application of hybrid RIDIT-GRA approach
  Asia Pacific Journal of Health Management 2023 DOI: 10.24083/apjhm.v18i3.2375
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• Preferred Channel Choices in Vegetable Marketing: Role of Macro and Micro Environmental Factors in Odisha
  Journal of Evolutionary Studies in Business 2023 DOI: 10.1344/jesb2023.8.2.39830
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• Decoding customer experiences in rail transport service: application of hybrid sentiment analysis
  Public Transport 2022 DOI: 10.1007/s12469-021-00289-7
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• Transforming tourists’ intentions through destination engagement: insights from transformative learning theory,通过目的地参与改变游客的意图：来自变革性学习理论的见解
  Service Industries Journal 2022 DOI: 10.1080/02642069.2022.2062327
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• How delightful is indian wellness tourism? A netnographic study
  Advances in Hospitality and Tourism Research 2021 DOI: 10.30519/ahtr.784232
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