Preetham Gopalakrishna Adiga

About

Preetham Gopalakrishna Adiga is Dr. TMA Pai Research Fellow at Manipal Institute of Communication, Manipal Academy of Higher Education, Manipal, India. His areas of interest include Meme Culture, Internet Studies, Digital Marketing, and Corporate Communication.

Employment

Employment history is unavailable.

Education

• Manipal Academy of Higher Education Dr. TMA Pai Research Fellow
  2021 - Present

Projects & Funding

Projects & funding information is unavailable.

Publications (5)

• Exploring Online Masculinity in the Indian Meme Culture: A Case of Video Doge Memes
  Journal of Creative Communications 2025 DOI: 10.1177/09732586251344024
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• Data Sample Set - Methodology.docx
  2024 DOI: 10.6084/m9.figshare.25801171
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• Memes as Artefacts of Digital Journalism: A Thematic Analysis of Indian COVID-19 Memes
  Handbook of Digital Journalism 2024 DOI: 10.1007/978-981-99-6675-2_32
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• Humor, Politics and the Global North: A Systematic Literature Review of Internet Memes
  Internet Reference Services Quarterly 2024 DOI: 10.1080/10875301.2024.2335920
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• Multi-dimensional Nature of Internet Memes: Perspectives in Digital Populism
  Encyclopedia of New Populism and Responses in the 21st Century 2024 DOI: 10.1007/978-981-16-9859-0_65-1
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