Jayasankar Ramanathan

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Publications (8)

• Understanding the Literature on Advertising Ethics Using Morphological Analysis
  Indian Journal of Marketing 2025 1 citation DOI: 10.17010/ijom/2025/v55/i7/175201
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• Stock Market Reaction to Regulatory Action on Anticompetitive Practices in India
  Competition Commission of India Journal on Competition Law and Policy 2022 1 citation DOI: 10.54425/ccijoclp.v2.55
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• Ethical marketing strategies: the unique Nash equilibrium
  Journal of Business and Industrial Marketing 2022 2 citations DOI: 10.1108/JBIM-01-2021-0050
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• Are Marketers Egoists? A Typological Explication
  Journal of Business Ethics 2019 7 citations DOI: 10.1007/s10551-017-3515-5
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• Comparing consumer evaluations of services-to-services brand extensions with services-to-goods
  Marketing Intelligence and Planning 2017 4 citations DOI: 10.1108/MIP-02-2017-0026
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• Consumer evaluation of brand extensions: Comparing goods to goods brand extensions with goods to services
  Journal of Brand Management 2015 15 citations DOI: 10.1057/bm.2015.37
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• Brand extension evaluation: Real world and virtual world
  Journal of Product and Brand Management 2014 14 citations DOI: 10.1108/JPBM-04-2014-0559
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• Consumer evaluation of brand extensions: Good to service and service to good
  Vikalpa 2013 5 citations DOI: 10.1177/0256090920130207
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