Sanjeev Tripathi

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Publications (7)

• When ‘Pay Later’ means ‘Pay Now’: How deferred payment options shape choice
  Journal of Retailing and Consumer Services 2026 DOI: 10.1016/j.jretconser.2026.104774
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• “Heart it or cart it”: The mere placement effect and its impact on purchase likelihood
  Journal of Retailing and Consumer Services 2026 DOI: 10.1016/j.jretconser.2026.104821
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• Construction, Validation, and Generalization of Digital Consumption Value Scale
  Journal of Consumer Behaviour 2025 DOI: 10.1002/cb.70042
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• Personalization payoff: understanding receptivity to tailored/personalized digital advertising
  International Journal of Advertising 2025 DOI: 10.1080/02650487.2025.2550817
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• Past Imperfect or Present Perfect? How Dynamic Ranks Influence Consumer Perceptions
  Journal of Marketing Research 2025 DOI: 10.1177/00222437241248660
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• From discomfort to desirable: The effect of embarrassment on prosocial consumption
  Psychology & Marketing 2024 DOI: 10.1002/mar.22012
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• To go or to let it go: A regulatory focus perspective on Bundle Consumption
  Journal of Service Research 2023 DOI: 10.1177/10946705211067101
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