Tijo Thomas

Employment

• Mahatma Gandhi University
  2022 - Present
• CHRIST (Deemed to be University) Assistent Professor
  2018 - 2022

Education

• Mahatma Gandhi University Research Scholar
  2013 - 2018

Projects & Funding

Projects & funding information is unavailable.

Publications (10)

• Brand Love for Sports Apparels Among Indians: A Triangular Theory of Love Perspective
  Vision: The Journal of Business Perspective 2022 DOI: 10.1177/09722629221105672
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• What is Beautiful is Good : An Evaluation of Effectiveness of Attractiveness in Celebrity Endorsements
  Indian Journal of Marketing 2018 DOI: 10.17010/ijom/2018/v48/i8/130538
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• The Impact of Celebrity Expertise on Advertising Effectiveness: The Mediating Role of Celebrity Brand Fit
  Vision: The Journal of Business Perspective 2017 DOI: 10.1177/0972262917733174
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• The Role of Celebrity Attractiveness & Celebrity Trustworthiness on Effectiveness of Social Advertising.
  Vilakshan: The XIMB Journal of Management 2017
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• The Impact of Celebrity Trustworthiness on Advertising Effectiveness
  Management Researcher 2016
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• Effect of Celebrity physical attractiveness on behavioural change intention: A study on celebrity endorsed social advertisement
  Rajagiri Management Journal 2016
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• Effect of Celebrity Credibility on Consumer Intention for Behavioural Change: A Study on Celebrity-Endorsed Social Advertising
  IIMS Jrnl. Mgmt. Sci. 2016 DOI: 10.5958/0976-173x.2016.00013.0
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• Celebrity Endorsement in Social Advertising: An Overview
  Management Innovator 2014
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• Effect of Ethnocentrism and Attitude Towards Foreign Brands in Purchase Decision
  Vision DOI: 10.1177/0972262919867509
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• The Effect of Celebrity Trustworthiness on Endorsement Effectiveness: A Comparison of Congruence and Hybrid Model
  Vision DOI: 10.1177/0972262919850922
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