Employment
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Jaipuria Institute of Management Noida Associate Professor2010 - Present
Education
Education history is unavailable.
Projects & Funding
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Publications (9)
- Ethical Marketing in Medical Tourism Save
- Emotional Branding in Emerging Economies Save
- Emotional Branding in Emerging Economies Save
- The Role of Positive Anticipated Emotions in Influencing Purchase Intentions of Battery Electric Cars in Emerging Markets Save
- Threat Intelligence Model to Secure Iot Based Body Area Network and Prosthetic Sensors Save
- Exploring relationship among semiotic product packaging, brand experience dimensions, brand trust and purchase intentions in an Asian emerging market Save
- An Integrated Framework for Millennial Males' Online Cosmetic Consumption Pattern: Role of Moderating Variables Save
- Analysing the Role of Consumer Ethnocentrism and Social Responsibility in the Preference of Ayurvedic Products Save
- An analysis of factors affecting growth of organic food: Perception of consumers in Delhi-NCR (India) Save