SA

Shazeed Ahmed

Assam Institute of Management (affiliated to Assam Science and Technology University), Girijananda Chowdhury Institute of Management & Technology (under Gauhati University), Gauhati University

Research areas: Business, Management and Accounting · Marketing · Consumer Behavior and Marketing Influence · Consumer Behavior and Market Dynamics · Marketing and Advertising Strategies

ORCID iD 0000-0003-1568-2799
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Employment

  • Assam Institute of Management (affiliated to Assam Science and Technology University) Assistant Professor
    2014 - Present
  • Girijananda Chowdhury Institute of Management & Technology (under Gauhati University) Assistant Professor
    2008 - 2014
  • Stock Holding Corporation of India Assistant Manager cum Area Manager
    2000 - 2008

Education

  • Gauhati University Masters in Communication and Journalism (MCJ)
    2016 - 2018
  • NET Bureau UGC - India NET
    2012 - 2012
  • Gauhati University Doctor of Philosophy (Ph.D.)
    2009 - 2015
  • Indira Gandhi National Open University (IGNOU) MADE
    2009 - 2011
  • Gauhati University B.Ed.
    2007 - 2008
  • Gauhati University B.Com.
    1994 - 1997
  • Gauhati Commerce College Higher Secondary-Commerce
    1992 - 1994
  • Don Bosco High School HSLC
    1984 - 1992

Projects & Funding

Projects & funding information is unavailable.

Publications (46)

  • Organisational Structure, Governance Practices, and Board Competency in Farmer Producer Organisations: Evidence from Assam
    U C Goswami, Shazeed Ahmed
    Current Agriculture Research Journal 2026 DOI: 10.12944/CARJ.14.1.3
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  • A study on the knowledge and attitudes of the Board of Directors of Farmer Producer Organisations (FPOs) towards governance & management in the state of Assam
    International Research Journal of Economics and Management Studies 2025
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  • Cultural Diversity in Banks for Enhanced Performance – A Study with Reference to Private Sector Banks in Assam
    Journal of Marketing & Social Research 2025
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  • Examining the Influence of Gender Diversity on Banking Performance: A Case Study of Selected Private Banks in Assam
    European Economic Letters (EEL) 2025
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  • Impact of Educational Diversity on Employee Performance -An Analytical Study with Reference to Private Banks in Assam
    Journal of Informatics, Education and Research 2025
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  • Local Brands through Ethnic Perspectives: Evidence from Selected Ethnic Communities of Assam
    Empirical Economics Letters 2025 DOI: https://doi.org/10.5281/zenodo.17823217
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  • Role of Scented Ambience in Shaping Consumer Behaviour
    Shrusti Management Review 2024
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  • A Study on the Perception of Selected Ethnic Communities Toward Communication Media: An Empirical Study
    Indian Journal of Marketing 2023
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  • A Study on the Rationale for the Practice of Diversity and Inclusion in the Workplace (An Empirical Research in the North East Indian Context)
    Dipankar Malakar, Shazeed Ahmed, Pankaj Kumar Sharma
    International Journal of Indian Culture and Business Management 2023 DOI: 10.1504/ijicbm.2023.10059816
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  • Dynamics of Human Demography and Hedonic Motivation on Conduct of Online Transactions–An Empirical Study
    - The Journal of Social and Management Science 2023
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  • A Study on the Issues and Challenges of Conducting Classes in a Virtual Environment
    Rediscovering Management Education for the Pandemic World: The Road Map Ahead by Association of Indian Management Schools 2022
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  • Dynamics of organizations Promoting Resilience of Employees
    HSB Research Review, Hisar 2022
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  • Mass Perception towards Digital and Cashless Transactions
    International Journal for Research Trends and Innovation 2022
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  • Study on the Role of Ethnic Demography on Media Usage among Selected Communities of Assam (A Conceptual and Empirical Study).
    GUINEIS 2022
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  • A Study on the Orientation of Selected Ethnic Communities Towards Business Ethics (An Empirical Study)
    IITM Journal of Business Studies, India 2021
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  • Issues and Challenges in moving towards a Digital and Cashless Banking Economy
    Bank Quest -The Journal of Indian Institute of Banking & Finance, India 2021
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  • Aspiration of Researchers in Commerce and Management Education
    Commerce Today, India 2021
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  • Issues and Challenges in moving towards a Digital and Cashless Banking Economy
    Bank Quest -The Journal of Indian Institute of Banking & Finance, Mumbai 2021
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  • Issues and Challenges of Employing Internally Migrated Labourers-An Empirical Study with Reference to Guwahati
    Orissa Journal of Commerce, India 2021
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  • Unit 4 : Developing Effective Promotion
    GBA (S6) 03, Advertising and Promotion Strategy, Sem-VI, Business Administration, Block-1 2020
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