Juhi Gahlot Sarkar

Employment

• XLRI Associate Professor
  2026 - Present
• IILM University, Greater Noida
  2025 - 2026

Education

Education history is unavailable.

Projects & Funding

Projects & funding information is unavailable.

Publications (30)

• Can physical activity impact green retail consumption through moral reflection?
  International Journal of Retail & Distribution Management 2025 DOI: 10.1108/IJRDM-10-2023-0598
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• Deciphering factors that make a narcissistically loved salon brand
  International Journal of Retail & Distribution Management 2023 DOI: 10.1108/IJRDM-02-2023-0079
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• What is in a game? The impact of advergame design and reward elements on gamers' brand patronage
  Asia Pacific Journal of Marketing and Logistics 2023 DOI: 10.1108/APJML-01-2023-0027
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• Developing responsible consumption behaviours through social media platforms: sustainable brand practices as message cues
  Information Technology & People 2023 DOI: 10.1108/ITP-01-2021-0044
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• Gift of fantasy: investigating how fantasy in digital game impacts game brand immersion
  Information Technology & People 2023 DOI: 10.1108/ITP-11-2020-0809
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• Sweat it for sustainability: Impact of physical activity/exercise on sustainable consumption
  Psychology & Marketing 2022 DOI: 10.1002/mar.21722
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• Digital healthcare retail: role of presence in creating patients' experience
  International Journal of Retail & Distribution Management 2022 DOI: 10.1108/IJRDM-12-2020-0514
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• Managing customers’ undesirable responses towards hospitality service brands during service failure: The moderating role of other customer perception
  International Journal of Hospitality Management 2021 DOI: 10.1016/j.ijhm.2021.102873
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• Attractive and facilitating store atmospheric stimuli: Validating the scales
  International Journal of Retail and Distribution Management 2020 DOI: 10.1108/IJRDM-07-2018-0142
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• Empirically examining the psychological mechanism of a loved and trusted business school brand
  Journal of Marketing for Higher Education 2020 DOI: 10.1080/08841241.2020.1742846
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