Vinita Srivastava

Employment

• Jaipuria Institute of Management Associate Professor
  2015 - Present

Education

Education history is unavailable.

Projects & Funding

Projects & funding information is unavailable.

Publications (12)

• Influence of consumption values on consumer attitude towards sustainable apparel purchase intention: evidence from the Indian apparel market
  Research Journal of Textile and Apparel 2026 DOI: 10.1108/RJTA-06-2024-0090
  +Save
• KVR Automotive – turning green is it too hot to handle?
  Emerald Emerging Markets Case Studies 2025 DOI: 10.1108/eemcs-04-2024-0153
  +Save
• Study of climate literacy and pro-environmental behavior amongst students
  Citizenship, Social and Economics Education 2024 DOI: 10.1177/14788047241246806
  +Save
• Sustainable Apparel Purchase Intention: Influence of Branding on Indian Consumers
  Journal of the Textile Association 2024 DOI: 10.5281/zenodo.14604631
  +Save
• The Mediating Role of Tourism Services: A PLS-SEM Study on Satisfaction and Behavioural Intention
  International Journal of Hospitality and Tourism Systems 2024
  +Save
• Consumer purchase decision involvement across product categories and demographics
  International Journal of Business Innovation and Research 2022 DOI: 10.1504/ijbir.2022.124887
  +Save
• Rojiroti: innovative microfinance in India
  Emerald Emerging Markets Case Studies 2021 DOI: 10.1108/EEMCS-02-2021-0035
  +Save
• Wonder Pedicabs: leisure rickshaw rides
  Emerald Emerging Markets Case Studies 2018 DOI: 10.1108/EEMCS-07-2017-0169
  +Save
• Ethics: the physician–pharma dyad in India
  Asian Journal of Business Ethics 2014 DOI: 10.1007/s13520-012-0025-5
  +Save
• Pharmaceutical retailers and promotion by pharmaceutical companies in India
  Journal of Medical Marketing 2014 DOI: 10.1177/1745790414556562
  +Save