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Dr. Prashant Chaudhary

ORCID iD 0000-0003-1752-5623
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About

Currently working as Associate Professor with Dr. Vishwanath Karad MIT World Peace University (School of Management – PG)

Worked with Symbiosis Skills and Professional University (SSPU) Pune and a couple of other reputed institutions.

Corporate Work Experience –
Worked with Multinational companies like
• Hafele Ind. Pvt. Ltd
• Lifestyle International (Landmark Group)
• Kansai Nerolac Paints Ltd.
• Sterlite Copper (a company of Vedanta Group)

Books Authored –
1. "Retail Marketing - in the Modern Age"
2. "Selling and Negotiation Skills-A Pragmatic Approach"
Both books have been published by SAGE Publishing.

Research Achievements – Recently published –
 “Young Consumers” – Scopus (Q1), ABDC (B), and Web of Science – Emerald Group
 “Business Strategy and Development” – Scopus (Q1) and Web of Science (ESCI) – John Wiley & Sons Inc.
 “Journal of Content, Community and Communication” – Scopus (Q2) (Published two papers in this journal)
 International Journal of Electronic Government Research – Scopus (Q2) and Web of Science– Accepted
 “Indian Journal of Marketing” – ABDC and Scopus (Q3) (Published two papers in this journal)
 International Journal of Electronic Marketing and Retailing (Scopus Q-3 and ABDC- C) – Accepted
 “Journal of Information and Optimization Sciences” – ABDC and Web of Science
 “Perspective” Section of Management Dynamics – Elsevier Digital Commons Platform

Case Studies published in –
 Emerald Emerging Markets Case Studies (EEMCS) – Scopus
 “Journal of Brand Strategy” – Scopus – Henry Stewart Publications, London
 “Case Centre” (formerly known as European Case Clearing House) through “ET Cases” – Published two cases
 Management Dynamics – Elsevier Digital Commons Platform


Other Professional Experience/Association –
REVIEWER - Associated as a Reviewer with various journals as listed below –
1. International Journal of Emerging Markets (Scopus-Q2, ABS, SSCI, WoS and ABDC-B) – Emerald Group
2. Emerald Emerging Markets Case Studies – Scopus – Emerald Group
Cogent Business & Management (Scopus and WoS) – Taylor and Francis Group
3. Asian Journal of Management Cases (Scopus, ABDC and WoS) – SAGE Publications
For more details, please refer to - (https://www.webofscience.com/wos/author/record/GZG-2528-2022)
4. Marketing and Management of Innovations (Web of Science) – Sumy State University, Ukraine (https://armgpublishing.com/journals/mmi/#review-board)
5. Green and Low-Carbon Economy (2972-3787) - Bon View Publishing Pte. Ltd. Singapore
(https://ojs.bonviewpress.com/index.php/GLCE/index)

6. Book publisher – Wiley (John Wiley & Sons, Inc.), SAGE and Peter Lang


EDITOR – Performed the role of Editor for below mentioned edited books –
1. Malik, R., Sharma, A., & Chaudhary, P. (Eds.). (2024). Transforming Education with Virtual Reality (1st ed.). Wiley. https://doi.org/10.1002/9781394200498
2. Malik, R., Verma, J., Chaudhary, P., & Sharma, A. (Eds.). (2024). Adoption of NFTs and Cryptocurrency in Marketing: IGI Global. https://doi.org/10.4018/979-8-3693-1392-3
3. “Augmenting Customer Retention Through Big Data Analytics” – being published by Apple Academic Press with CRC Press of Taylor and Francis Group – Expected to be published by May 2024


Awards and Recognitions –
• Innovative Educator Award – conferred by Valia Centre of Excellence, Mumbai and The Hindu Business Line
• Honorary “Rosalind Membership” – awarded by London Journals Press (UK)
• “Performance Excellence Award" at IARE-2020 – conferred by GISR Foundation

Employment

Employment history is unavailable.

Education

Education history is unavailable.

Projects & Funding

Projects & funding information is unavailable.

Publications (32)