0000-0003-1771-9567 About
Dr. Aastha Verma has more than a decade of experience in industry and academia, with a background in teaching, research, and practical applications in business management. Dr. Verma has served as an Assistant Professor at the Department of Management, at Netaji Subhas University of Technology (earlier NSIT), the Management Department at Ramlal Anand College, South Campus University of Delhi, and the Commerce Department at Kalindi College, University of Delhi. Her teaching and research areas include Marketing Management, Marketing Channels, Brand Management, Consumer Behavior, and Global Marketing.
Employment
Employment history is unavailable.
Education
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University of Delhi PhD
Projects & Funding
Projects & funding information is unavailable.
Publications (13)
- Advancing sustainable entrepreneurship to achieve sustainable development goals (SDGs): current trends and future directions Save
- Barriers of eco-friendly packaging (EFP) adoption: a multi-stakeholder perspective Save
- How corporate sociopolitical activism in brand communication shapes brand engagement and consumer-based brand equity: the roles of moral intensity, business relatedness, and need for cognition Save
- Modelling Critical Impeding Factors of Gamification Adoption: An ISM-MICMAC Analysis Save
- Role of Fear on Consumers’ Buying Tendencies: Mediating Role of Social Media Usage Save
- A Quantitative Analysis of Stakeholder Integration, Environmental Sustainability Concerns, Level of Competition and Organization Performance Save
- Cyber Security: A Review of Cyber Crimes, Security Challenges and Measures to Control Save
- Gamification for sustainable consumption: A state-of-the-art overview and future agenda Save
- Prioritizing Factors of Panic Buying Behaviour: A Neutrosophic Analytical Approach Save
- Game on! A state-of-the-art overview of doing business with gamification Save