Brijesh Awasthi

Employment

• Poornima University Professor
  2023 - Present

Education

Education history is unavailable.

Projects & Funding

Projects & funding information is unavailable.

Publications (10)

• Impact of Social Networking Sites on Online Purchase Intention: Does Brand Attitude Affect the Online Purchase Intention?
  Zenodo 2023 DOI: 10.5281/ZENODO.7650405
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• Analyzing the impact of nadi shodhan pranayama (alternate nostril breathing) on health and stress management among generation Z
  AIP Conference Proceedings 2023 DOI: 10.1063/5.0154420
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• Managing 6Ps for effective marketing strategy of business firms
  AIP Conference Proceedings 2023 DOI: 10.1063/5.0154422
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• Relationship between social networking sites and online purchase intention: The mediating role of brand attitude
  IUP Journal of Brand Management 2022
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• Online Shopping Intentions of Generation X, Y and Z Consumers During the Covid-19 Pandemic in India
  IUP Journal of Brand Management 2021
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• Anti-branding: Positive and negative effects on consumer perception of Generation Y and Z with special reference to Maggi noodles in India
  IUP Journal of Brand Management 2020
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• Tourism Information in Indian websites: A Content Analysis of the Discursive Production of Destination types
  Suresh Gyan Vihar University International Journal of Economics and Management, ISSN: 2278-2478 2020
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• A STUDY ON HRD MECHANISM IN BPO INDUSTRY
  Int J Economics & Management 2014
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• Anti-Branding: Analyzing Its Long-Term Impact.
  IUP Journal of Brand Management 2012
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• Slogan in Insurance Industry with reference to Life Insurance,
  IUP Advertising Express 2007
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