Thamaraiselvan Natarajan

Employment

• National Institute of Technology Tiruchirappalli Professor
  2018 - Present
• National Institute of Technology Tiruchirappalli Associate Professor
  2010 - 2018
• National Institute of Technology Tiruchirappalli Assistant Professor
  2007 - 2010
• National Institute of Technology Tiruchirappalli Senior Grade Lecturer
  2004 - 2007
• National Institute of Technology Tiruchirappalli Lecturer
  1999 - 2004
• Mepco Schlenk Engineering College Sivakasi Lecturer
  1996 - 1999
• Maharaja College for women, perundurai Lecturer
  1994 - 1996

Education

• National Institute of Technology Tiruchirappalli Ph.D
  2004 - 2007
• Alagappa University, Karaikudi M.Phil
  2001 - 2003
• National Institute of Technology Tiruchirappalli M.B.A
  1990 - 1992
• Thiagarajar College B.B.A
  1987 - 1990

Projects & Funding

Projects & funding information is unavailable.

Publications (23)

• The influence of audience characteristics on the effectiveness of brand placement memory
  Journal of Retailing and Consumer Services 2018 DOI: 10.1016/j.jretconser.2018.06.008
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• The moderating role of device type and age of users on the intention to use mobile shopping applications
  Technology in Society 2018 DOI: 10.1016/j.techsoc.2018.01.003
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• Brand placements: prevalence and characteristics in Bollywood movies, 1995-2015
  Journal of Media Business Studies 2018 DOI: 10.1080/16522354.2018.1460051
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• A psychometric analysis of the Utrecht Work Engagement Scale in Indian banking sector
  Industrial and Commercial Training 2017 DOI: 10.1108/ICT-04-2017-0031
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• Brand resonance score for CBBE model: an application in financial services
  Benchmarking 2017 DOI: 10.1108/BIJ-07-2015-0073
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• Identification and analysis of employee branding typology using fuzzy c-means clustering
  Benchmarking 2017 DOI: 10.1108/BIJ-01-2016-0010
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• Role of celebrity in cause related marketing
  International Review on Public and Nonprofit Marketing 2017 DOI: 10.1007/s12208-017-0176-0
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• Understanding the intention to use mobile shopping applications and its influence on price sensitivity
  Journal of Retailing and Consumer Services 2017 DOI: 10.1016/j.jretconser.2017.02.010
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• A modified approach for Information Systems Success in the context of Internet Banking using structural equation modelling with R: An empirical study from India
  International Journal of e-Business Research 2016 DOI: 10.4018/IJEBR.2016070103
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• An experimental analysis of forecasting the high frequency data of matured and emerging economies stock index using data mining techniques
  International Journal of Operational Research 2015 DOI: 10.1504/IJOR.2015.070143
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