Ganesh Kumar

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Publications (5)

• Understanding young consumers' green energy purchase intentions in an emerging market: a value-attitude-behavior perspective with media exposure as a moderator
  Asia-Pacific Journal of Business Administration 2026 DOI: 10.1108/APJBA-02-2026-0101
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• Role of media use, incentives policy, and perceived inconveniences in transforming consumers’ intention to purchase residential rooftop solar panel systems in India
  International Journal of Energy Sector Management 2025 DOI: 10.1108/ijesm-06-2025-0067
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• Consumers’ Green Energy Buying Behaviour and Intention: A Literature Review
  Vision: The Journal of Business Perspective 2024 DOI: 10.1177/09722629241281613
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• Moderating effect of subsidy policy on intention to purchase residential rooftop solar panel systems
  Built Environment Project and Asset Management 2024 DOI: 10.1108/BEPAM-08-2023-0149
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• A Meta-Analysis of TPB Model in Predicting Green Energy Behavior: The Moderating Role of Cross-Cultural Factors
  Journal of International Consumer Marketing 2022 DOI: 10.1080/08961530.2022.2070900
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