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Dr. Swati Prasad

Parul University, Mandsaur University, Hemwati Nandan Bahuguna Garhwal University, Thapar Institute of Engineering and Technology

ORCID iD 0000-0003-1931-9292
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About

Dr. Swati Prasad is a researcher and academician specializing in the intersection of human assets and financial systems. She holds a Ph.D. in Investment Management from the Thapar Institute of Engineering and Technology (Deemed to be University), Patiala, and a Master’s degree in Human Resource Development from Hemvati Nandan Bahuguna (HNB) Garhwal University.
Her research interests lie primarily in the area of human capital within financial markets, where she explores how human resource value and development impact investment strategies and market dynamics.

Employment

  • Parul University Assistant Professor
    2022 - Present
  • Mandsaur University Assistant Professor
    2021 - 2022
  • Thapar Institute of Engineering and Technology Teaching Associate
    2016 - 2017

Education

  • Hemwati Nandan Bahuguna Garhwal University MHRD
    2011 - 2013

Projects & Funding

Projects & funding information is unavailable.

Publications (19)

  • Effect Of Digital Marketing On Competitiveness Of Automobile Companies In Addis Ababa
    Library Progress International 2024
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  • The Influence of Perceived Effectiveness of Marketing Communication Tools on Customer Perceptions and Behavioral Responses: A Study of Private Commercial Banks in Ethiopia
    African Journal of Biomedical Research 2024
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  • The Role of Marketing Communication Tools in Shaping Customer Perceptions and Behaviors in Ethiopian Private Banks
    Journal of Informatics Education and Research 2024
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  • The effect of digital platform on the performance of commercial bank in Ethiopia: in the case of Addis-Ababa
    African Journal of Biomedical Research 2024
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  • Determinants of E-Commerce Adoption in Ethiopia: The Case of Tele-birr Transaction in Addis Ababa
    Journal of Informatics Education and Research 2024
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  • The Impact of Modern Marketing Communication Tools to Increase Market Performance: The case of Commercial Bank of Ethiopia Addis Ababa
    International Journal of Professional Business Review 2023 DOI: 10.26668/businessreview/2023.v8i11.4007
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  • A Study on Factors Affecting Employees Retention in IT Companies.
    “EMERGING TRENDS IN SCIENCE, TECHNOLOGY & MANAGEMENT” (NCETSTM– 2K23) organized by Mandsaur University, Mandsaur, M.P. 2023
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  • THE EFECT OF ADVERTISING ON CUSTOMER BUYING BEHAVIOR (THE CASE OF AWASH BANK, ADDIS ABABA, ETHIOPIA)
    Journal of Research Administration 2023
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  • Dynamic Relationship of Behavioural and Socio-Economic Factors on Retail Investors Investment Decisions
    Bank Parikrama (A Journal of Banking & Finance) 2022
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  • Impact of administration setup of Kasturba Gandhi Balika Vidyalaya for girl’s life: A study of selected schools of Madhya Pradesh India
    Utkal Historical Research Journal 2022
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