Arunangshu Giri

Employment

• Haldia Institute of Technology Associate Professor
  2010 - Present

Education

• Indian Institute of Technology (Indian School of Mines), Dhanbad PhD in Management
  2011 - 2015
• ICFAI University Dehradun MBA
  2007 - 2009
• Haldia Institute of Technology B. Tech
  2001 - 2005

Projects & Funding

Projects & funding information is unavailable.

Publications (51)

• A Study on Use of Wearable Sensors to Empower Personalized Healthcare
  Lecture Notes in Networks and Systems 2026 DOI: 10.1007/978-3-032-06671-8_46
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• Can generative artificial intelligence enhance brand performance in tourism? A mixed-methods study integrating service-dominant logic, social exchange theory, and uncanny valley theory
  Tourism Management Perspectives 2026 DOI: 10.1016/j.tmp.2025.101442
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• The Smart Trends of Using Healthcare Apps to Engage Customers
  Lecture Notes in Networks and Systems 2026 DOI: 10.1007/978-981-96-7496-1_22
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• Enhancing Consumer Decision Satisfaction in Agricultural Product Retailing Through IoT
  Lecture Notes in Networks and Systems 2026 DOI: 10.1007/978-981-96-7496-1_23
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• Intelligent Communication Strategies for Digital Loyalty Program Participation: A Study on Promotional Efficiency in Fuel Retail Industry
  Lecture Notes in Networks and Systems 2026 DOI: 10.1007/978-3-032-06703-6_22
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• Prompt-to-Purchase : Leveraging Generative AI to Revolutionize E-Tail (Electronic – Retail) Customer Engagement
  Indian Journal of Marketing 2025 DOI: 10.17010/ijom/2025/v55/i12/175246
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• Antecedents and Consequences of Viewers' Engagement Toward Vlogging
  Journal of Consumer Behaviour 2025 DOI: 10.1002/cb.2467
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• “Scan & Pay” : Developing a Conceptual Model on “Intention to Adopt” UPI Payment Apps by the Unorganized Retail Sector Using the Extended Valence Theory (EVT)
  Indian Journal of Finance 2025 DOI: 10.17010/ijf/2025/v19i4/174949
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• Consumer Acceptance of Green Fuel in Indian Retail Fuel Outlets : Developing a Conceptual Model Using Behavioral Reasoning Theory (BRT)
  Prabandhan: Indian Journal of Management 2025 DOI: 10.17010/pijom/2025/v18i1/174108
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• Analyzing the Growing Role of Smartphones and Mobile Apps in E-Commerce
  Lecture Notes in Networks and Systems 2025 DOI: 10.1007/978-981-96-4139-0_29
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