SG
Shaphali Gupta
Indian Institute of Management Kozhikode, MICA, Indian Institute of Technology Bombay, Management Development Institute
0000-0003-2006-1452
Employment
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Indian Institute of Management Kozhikode Professor2025 - Present
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MICA Professor2019 - 2025
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Management Development Institute2015 - 2019
Education
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Indian Institute of Technology Bombay PhD
Projects & Funding
Projects & funding information is unavailable.
Publications (18)
- The Dual Impact of AI Emotional Intelligence on Users: Are Social Chatbots Promoting Psychological Wellbeing or Deteriorating Social Wellbeing? Save
- Dynamic AI‐Embedded Super App: A Design‐Based Process Innovation for Customer Engagement and Value Creation Save
- Understanding disruption through the marketing lens: foundations, frameworks and future directions Save
- Empowering the Bottom of the Pyramid: Harnessing Innovation for Sustainable Growth Save
- More the merrier!! Understanding the effect of available content choices over willingness to pay for over‐the‐top subscriptions Save
- Emerging Market Retail: Transitioning from a Product-Centric to a Customer-Centric Approach Save
- Digital product innovations for the greater good and digital marketing innovations in communications and channels: Evolution, emerging issues, and future research directions Save
- Prevention- Versus Promotion-Focus Regulatory Efforts on the Disease Incidence and Mortality of COVID-19: A Multinational Diffusion Study Using Functional Data Analysis Save
- Understanding the feasibility and value of grassroots innovation Save
- New-age technologies-driven social innovation: What, how, where, and why? Save