VAIBHAV MISRA

Employment

Employment history is unavailable.

Education

Education history is unavailable.

Projects & Funding

Projects & funding information is unavailable.

Publications (8)

• The factors influencing the acceptance of drones as delivery option for young consumers
  International Journal of Business Performance and Supply Chain Modelling 2025 DOI: 10.1504/ijbpscm.2025.147093
  +Save
• The influence of social media advertising on Indian students' perception towards online purchase
  International Journal of Business and Globalisation 2024 DOI: 10.1504/ijbg.2024.142243
  +Save
• The study of predictors of online advertising influencing the web-based purchase intention of young consumers
  International Journal of Electronic Customer Relationship Management 2023 DOI: 10.1504/ijecrm.2023.131081
  +Save
• The influence of traditional advertising determinants on young consumers' purchase decision
  Middle East J. of Management 2022 DOI: 10.1504/mejm.2022.121394
  +Save
• Consumer behaviour and online shopping: The study of online shopping adoption (with reference to Lucknow city)
  International Journal of Public Sector Performance Management 2019 DOI: 10.1504/IJPSPM.2019.101075
  +Save
• The study of the relationship between the slum customers and the factors affecting bank account opening under Pradhan Mantri Jan Dhan Yojna in Lucknow
  Marketing Techniques for Financial Inclusion and Development 2018 DOI: 10.4018/978-1-5225-4035-9.ch013
  +Save
• The Study of Effect of Cultural Imperatives on Generation Y Consumer Decision Making in India
  Pacific Business Review International 2015
  +Save
• The Study Of Impact Of Celebrity Endorsement On Rural Consumers
  2013
  +Save