Shikha Karamchandani

Employment

• Symbiosis Institute of Business Management
  2026 - Present
• RV University Assistant Professor
  2024 - 2026
• Indian Institute of Management Bangalore Pedagogical Research Associate
  2022 - 2024
• Mudra Institute of Communications Ahmedabad Research Associate
  2018 - 2022

Education

• Sardar Patel University Ph.D.
  2018 - 2023

Projects & Funding

Projects & funding information is unavailable.

Publications (4)

• Exploring the Advertising Value Perception and Its Antecedents: A Study on Video Advertising on Social Networking Sites
  MDIM Journal of Management Review and Practice 2025 DOI: 10.1177/mjmrp.251365441
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• From Trust to Transaction: The Role of Micro-Influencer Image Satisfaction and Advertising Trust in Shaping Purchase Intentions
  Journal of Creative Communications 2025 DOI: 10.1177/09732586241305769
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• Linkages Between Advertising Value Perception, Context Awareness Value, Brand Attitude and Purchase Intention of Hygiene Products During COVID-19: A Two Wave Study
  Vision: The Journal of Business Perspective 2024 DOI: 10.1177/09722629211043954
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• Brand attitude and purchase intention linkages in smartphone advertising: moderating role of psychological contract violation
  International Journal of Electronic Marketing and Retailing 2023 DOI: 10.1504/ijemr.2023.131810
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