Neha Prakash

Employment

• SVKM's NMIMS Deemed to be University Assistant Professor

Education

• Central University of Punjab Ph.D.
  2020 - 2025
• Central University of Rajasthan M.Com.

Projects & Funding

Projects & funding information is unavailable.

Publications (5)

• Digital Pathways to Empowerment: The Role of E-Service Quality in Rural Women’s Adoption of E-Banking
  Services Marketing Quarterly 2026 DOI: 10.1080/15332969.2026.2690277
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• Navigating pathways toward sustainability: the interplay of consumer values, green brand equity and green purchase intentions for energy-efficient appliances
  Journal of Marketing Theory and Practice 2025 DOI: 10.1080/10696679.2025.2551199
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• Consumer value segmentation in the energy-efficient appliance industry using cluster analysis
  The International Review of Retail, Distribution and Consumer Research 2025 DOI: 10.1080/09593969.2025.2528117
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• The organic mindset: decoding the drivers of young Indian consumer’s purchase intentions
  British Food Journal 2024 DOI: 10.1108/BFJ-06-2024-0616
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• Examining the Influence of Consumption Value on Green Purchase Intention for Energy Efficient Appliances: Implications for Environment Protection and Sustainable Consumption
  Indian Journal of Environmental Protection 2024
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