Ajitha Soundararaj

Employment

• Renault Nissan Automotive India Private Limited HR trainee
  2011 - 2011

Education

• National Institute of Technology Tiruchirappalli Ph.D
  2013 - Present
• Manonmaniam Sundaranar University MPhil
  2011 - 2012
• Dhanalakshmi srinivasan college of Engineering and Technology MBA
  2009 - 2011

Projects & Funding

Projects & funding information is unavailable.

Publications (4)

• Social Exclusion and Logic of Consumption: The Sensitive‐Receptive Orientations of Rural‐To‐Urban Migrants
  International Journal of Consumer Studies 2025 DOI: 10.1111/ijcs.70132
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• Exploring the Growth of COVID-19 Cases using Exponential Modelling Across 42 Countries and Predicting Signs of Early Containment using Machine Learning
  Transboundary and Emerging Diseases 2020 DOI: 10.1111/tbed.13764
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• The moderating role of age and gender on the attitude towards new luxury fashion brands
  Journal of Fashion Marketing and Management: An International Journal 2019 DOI: 10.1108/JFMM-05-2018-0074
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• Understanding the effect of personal and social value on attitude and usage behavior of luxury cosmetic brands
  Journal of Retailing and Consumer Services 2017 DOI: https://doi.org/10.1016/j.jretconser.2017.07.009
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