Neha Singh

Employment

• NMIMS Assistant Professor
  2021 - Present
• Panjab University Senior Research Fellow
  2017 - 2021

Education

• Panjab University Ph.D.- Marketing
  2017 - Present
• University of Delhi M.Com.
  2014 - 2016
• University of Delhi B.Com (Hons)
  2011 - 2014

Projects & Funding

Projects & funding information is unavailable.

Publications (5)

• Need for Conformity: Scale development and validation
  The Conference on Excellence in Research and Education (CERE) 2021
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• Marketing in the New Era: Investigating the Personality Antecedents of Materialism, Consumer Insecurity, and Consumer Loneliness
  Gurukul Business Review 2021 DOI: 10.48205/gbr.v17.4
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• eWOM: Effect of Audience Characteristics on Product Categories
  NASMEI: Summer Marketing Information Systems conference 2019
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• Consumption in the Post- Trust Era: A Framework of Trust in Mobile Commerce
  International Conference on “Volatile Consumer Behavior and Marketing” 2019
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• Marketing influenced Surface Traits: Role of Antecedents in the debate
  International Conference on “Global Issues in Management” 2019
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