DS
Dr.Vasantha Shanmugam
Vels Institute of Science Technology and Advanced Studies( VISTAS), Vels University
0000-0003-2087-1340
Employment
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Vels Institute of Science Technology and Advanced Studies( VISTAS) PROFESSOR2011 - Present
Education
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Vels University M.COM; M.BA; M.PHIL; Ph.D; DIPLOMA IN SUPPLY CHAIN MANAGEMENT2011 - Present
Projects & Funding
Projects & funding information is unavailable.
Publications (90)
- MEDAITING EFFECT OF BRAND SATISFACTION BETWEEN BRAND EXPERIENCE & BRAND LOYALTY: A STUDY ON ELECTRIC SCOOTERS (INDIAN CONTEXT) Save
- Influence Of Customer Relationship Management Towards Customer Loyalty with Mediating Factor Customer Satisfaction in Insurances Sector Save
- The comparative study on the initial effect of H1N1 and COVID'19 on the Major Stock Markets Save
- Predicting the Actual Usage of Online Health Care Service among Rural Citizens through E-Governance Initiatives during COVID-19 Using Machine Learning Save
- Mechanism of Big Data Analytics in Consumer Behavior on Online Shopping Save
- Mediating effect of Social Media Engagement between Brand Experience & Green Purchase Intention: A Study related to Battery Operated Vehicles (Electric 2 Wheelers) Save
- Determinants in Investment Behaviour During The COVID-19 Pandemic Save
- E-Learning Capability Maturity During Covid 19 Pandemic - A Qualitative Approach Save
- Influence Of Corporate Social Responsibility in Building Organization Attractiveness Among Individual Employees Save
- The Effect Of Hedonic Motivation Towards Online Impulsive Buying With The Moderating Effect Of Age Save