Tasha Singh Parihar

About

Dr. Tasha Singh Parihar is currently working as Professor in School of Media and Communication Studies. She has teaching experience of more than 14 years in Journalism and Mass Communication and has been associated with Galgotias University since 2018. She has worked earlier as Assistant Professor in Amity University, Noida and Project Associate for Nanyang Technology University, Singapore. Her expertise is in quantitative research in ICTs, Digital News, Game Studies and Social-Media. Her latest contribution is development of three scales namely Social Ethos Scale, Cultural Ethos Scale and Educational Ethos Scale. She is an honorary member of the Editorial Board of IJBST Journal Group. In 2021 she was felicitated as Best Media Research Educator of the year by Media Federation of India and Exemplary Academician of the Year Award by Eureka Publications. She is an invited author from the prestigious London Journals Press.

Employment

• Galgotias University Professor
  2018 - Present

Education

Education history is unavailable.

Projects & Funding

Projects & funding information is unavailable.

Publications (4)

• Couples' mental health and increased Instagram consumption
  Comunicação Mídia e Consumo 2024 DOI: 10.18568/cmc.v21i61.2909
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• Digital news platforms and mediatization of religion: Understanding the religious coverage in different ‘News Frames’
  Comunicação Mídia e Consumo 2023 DOI: 10.18568/cmc.v20i59.2896
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• Vizualizing Branding: Metamorphosis of Advertising, Visual Strategies and Their Cultural Significance
  Vista 2023 DOI: 10.21814/vista.4891
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• A parametric analysis of AVA to optimise Netflix performance
  International Journal of Information Technology (Singapore) 2023 DOI: 10.1007/s41870-023-01281-z
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