Raj Kumar Singh

Employment

• Graphic Era Hill University Associate Professor
  2022 - Present
• Chandigarh University Associate Professor
  2019 - 2022
• Teerthanker Mahaveer University Assistant Professor
  2009 - 2019
• Jasper Infortech Pvt. Ltd. Area Manager (Gurgaon)
  2007 - 2009

Education

• Teerthanker Mahaveer University Ph. D.
  2012 - 2017
• University Grants Commission UGC- NET
  2012 - 2012
• Visvesvaraya Technological University MBA (Master of Business Administration)
  2005 - 2007
• Mahatma Jyotiba Phule Rohilkhand University BBA (Bachelor of Business Administration)
  2001 - 2004

Projects & Funding

Projects & funding information is unavailable.

Publications (11)

• Examining the Influence of Sustainable Management Accounting on Sustainable Corporate Governance: Empirical Evidence
  Sustainability 2024 10 citations DOI: 10.3390/su16219605
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• Influencer Marketing
  Navigating the World of Deepfake Technology 2024 1 citation DOI: 10.4018/979-8-3693-5298-4.ch011
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• A Paradigm Shift Among Indian SMEs Towards Adoption of Affiliate Marketing and Social Media
  Entrepreneurial Strategies for the Internationalization and Digitalization of SMEs 2024 0 citations DOI: 10.4018/979-8-3693-3518-5.ch002
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• Optimizing Supply Chain Management Indicators for Sustainable Supply Chain Integration and Customer Loyalty
  Strategies for Environmentally Responsible Supply Chain and Production Management 2024 12 citations DOI: 10.4018/979-8-3693-0669-7.ch008
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• Visualisation of global research trends and future research directions of digital marketing in small and medium enterprises using bibliometric analysis
  Journal of Small Business and Enterprise Development 2023 83 citations DOI: 10.1108/jsbed-04-2022-0206
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• An Assessment of the Behavioral Intention of Generation Z Toward the Adoption of Digital Learning Applications
  EAI/Springer Innovations in Communication and Computing 2022 5 citations DOI: 10.1007/978-3-030-73885-3_10
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• INFLUENCE OF DIGITAL MEDIA MARKETING AND CELEBRITY ENDORSEMENT ON CONSUMER PURCHASE INTENTION
  JOURNAL OF CONTENT COMMUNITY AND COMMUNICATION 2021 21 citations DOI: 10.31620/jccc.12.21/12
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• Integrating social media and digital media as new elements of integrated marketing communication for creating
  Journal of Content, Community and Communication 2020 84 citations DOI: 10.31620/JCCC.06.20/05
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• Mediating role of growth needs and job satisfaction on talent sustainability in BPOs and call centres: An evidence from India
  Journal of Public Affairs 2020 10 citations DOI: 10.1002/pa.2400
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• A systematic literature review of Auditing Practices research landscape and future research propositions using bibliometric analysis
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