Achint Nigam

Employment

• Birla Institute of Technology & Science Pilani Associate Professor
  2020 - Present

Education

Education history is unavailable.

Projects & Funding

Projects & funding information is unavailable.

Publications (16)

• Blockchain as a resource for building trust in pre-owned goods' marketing: a case of automobile industry in an emerging economy
  2026 DOI: 10.4324/9781003769200-2
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• The New Search: How LLMs Are Reshaping Consumer Behavior and Marketing Strategy
  2026 DOI: 10.2139/ssrn.6629098
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• Blockchain as a resource for building trust in pre-owned goods’ marketing: a case of automobile industry in an emerging economy
  Journal of Strategic Marketing 2025 DOI: 10.1080/0965254X.2022.2088604
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• Guest editorial overview: ‘Mapping the future of consumer behaviour using disruptive technologies’
  Journal of Consumer Behaviour 2024 DOI: 10.1002/cb.2309
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• Gamification as an innovation: a tool to improve organizational marketing performance and sustainability of international firms
  International Marketing Review 2024 DOI: 10.1108/IMR-05-2022-0113
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• Integrating blockchain capabilities in an omnichannel healthcare system: A dual theoretical perspective
  Journal of Consumer Behaviour 2024 DOI: 10.1002/cb.2213
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• Impulse purchases during emergency situations: exploring permission marketing and the role of blockchain
  Industrial Management & Data Systems 2023 DOI: 10.1108/IMDS-12-2021-0799
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• Two Decades of Research on Consumer Behaviour and Analytics
  Journal of Global Information Management 2022 DOI: 10.4018/JGIM.313381
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• Unnao Tanneries Limited: Post COVID Business Strategy
  Asian Journal of Management Cases 2022 DOI: 10.1177/09728201221120721
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• Conceptualizing the role of blockchain in omnichannel healthcare: a Delphi study
  Aslib Journal of Information Management 2022 DOI: 10.1108/AJIM-08-2021-0230
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