Sonal Ahuja

Employment

• Gitarattan International Business School Assistant Professor
  2019 - 2020
• Ernst and Young
  2016 - 2018

Education

• OP Jindal Global University Jindal Global Business School PhD
  2020 - Present
• University of Delhi M.Com
  2016 - 2018
• University of Delhi B.Com (H)
  2013 - 2016

Projects & Funding

Projects & funding information is unavailable.

Publications (4)

• Is fintech chatbot adoption a far-off aspiration? Establishing adoption model using ISM-MICMAC approach
  Quality & Quantity 2025 DOI: 10.1007/s11135-024-01984-w
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• An elicitation study to understand the equity investment motivation and decisions among Indian millennials
  Qualitative Research in Financial Markets 2025 DOI: 10.1108/QRFM-04-2023-0081
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• Excessive Use of Social Networking Sites and Intention to Invest in Stock Market among Gen Z: A Parallel Mediation Model
  JOURNAL OF CONTENT COMMUNITY AND COMMUNICATION 2023 DOI: 10.31620/jccc.06.23/06
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• Technology Addiction and Consumer Behavior: Identifying Themes and Developing Conceptual Framework using SPAR 4 SLR and ADO Approach
  International Journal of Business Excellence 2023 DOI: 10.1504/IJBEX.2023.10060740
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