Parvathy S Nair

Employment

• Christ (Deemed to be) University, Lavasa, Pune Assistant Professor
  2026 - Present
• Pune Institute of Business Management Assistant Professor
  2025 - 2026
• Badruka School of Management Teaching and Research Associate
  2024 - 2025
• Chandigarh University Research Scholar
  2020 - Present

Education

Education history is unavailable.

Projects & Funding

Projects & funding information is unavailable.

Publications (6)

• AI-Driven Transformation in MSMEs
  2026 DOI: 10.4018/979-8-3373-2817-1.ch002
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• AI-Driven Transformation in MSMEs: Unlocking Opportunities, Overcoming Challenges, and Shaping the Future of Business Management
  Opportunities and Challenges of AI in Micro Small and Medium Sized Enterprises 2026 DOI: 10.4018/979-8-3373-2817-1.ch002
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• Specifying and validating overconfidence bias among retail investors: a formative index
  Managerial Finance 2024 DOI: 10.1108/MF-04-2023-0237
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• DO SOCIAL MEDIA INTERACTION DRIVE BEHAVIORAL BIAS AND TRADING TENDENCIES OF RETAIL INVESTORS? A MODERATED-MEDIATION APPROACH
  Journal of Content, Community and Communication 2023
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• DO SOCIAL MEDIA INTERACTION DRIVE BEHAVIORAL BIAS AND TRADING TENDENCIES OF RETAIL INVESTORS? A MODERATED-MEDIATION APPROACH
  Journal of Content, Community and Communication 2023 DOI: 10.31620/JCCC.09.23/12
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• Determinants of mobile apps adoption by retail investors for online trading in emerging financial markets
  Benchmarking: An International Journal 2022 DOI: 10.1108/bij-01-2022-0019
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