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RABINARAYAN PATNAIK

Siksha O Anusandhan University, Institute of Management and Information Science, Bharati Vidyapeeth Deemed University, Orissa School of Mining Engineering, Stewart Science College

ORCID iD 0000-0003-2246-0174
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About

Career spectrum (more than 22 years of experience in both industry and academia)

Current status:

Associate Professor (Marketing) at Faculty of Management Sciences, Siksha 'O' Anusandhan (SOA) Deemed University, Bhubaneswar

Academic credentials:

1) Ph.D. in Commerce from North Orissa University in the year 2014
2) MBS (Marketing) from Bharati Vidyapeeth Deemed University, Pune, India
3) B.E. (Mining) from Utkal University, Orissa

Research interests:

1) Branding
2) Entrepreneurship and innovations
3) Sustainability
4) Emerging social issues
5) Cyber security and Automation

Research Projects Undertaken

1. Conducting feasibility study for commercial space requirement at Balasore (Funding agency: Odisha Industrial Infrastructure Development Corporation, IDCO)
2. Conducting feasibility study for mixed use commercial space requirement for the proposed IDCO Tower near Plastic Park at Paradeep (Funding agency: Odisha Industrial Infrastructure Development Corporation, IDCO)
3. Study on feasibility & catchment area analysis at Bengaluru for convenience stores (Sponsored by: The World Retails Private Limited, Bhubaneswar)
4. Feasibility study and determination of market potential of supermarkets at Balasore (Sponsored by: The World Retails Private Limited, Bhubaneswar)
5. Trade area analysis and consumer behavior studies in Bhubaneswar (Sponsored by: The World Retails Private Limited, Bhubaneswar)
6. Study on consumption patterns and launching stores at Puri (Sponsored by: Hotel Rockbay, Puri)
7. Brand positioning study of World stores in twin city of Cuttack and Bhubaneswar (Sponsored by: The World Retails Private Limited, Bhubaneswar)
8. Feasibility study and determination of market potential of supermarkets at Angul (Sponsored by: The World Retails Private Limited, Bhubaneswar)
9. Preliminary study on interrelated factors in selecting institutes imparting education on CBSE pattern in Odisha (Sponsored by: Excelsior Group of Institution, Jajpur)
10. A study on Catchment Area Analysis and Feasibility Study of Home Delivery Breakfast in Bhubaneswar (Sponsored by: AGMO SUPERCENTER, A Unit of Matrukrupa AGMO Ventures, Bhubaneswar)
11. Successfully completed a rural research based assignment sponsored by Mahatma Gandhi National Council of Rural Education (MGNCRE), Department of Higher Education, Ministry of Education, Government of India organization.


Consulting Assignments Undertaken

1. State Coordinator to MGNCRE, Government of India.
2. Digital Marketing Consultant to AuroIN LLC., New York
3. Consulting Director to Delight Shoppers Private Limited, a startup based at Bhubaneswar and into e-commerce (YOU FUNKY)
4. Worked as an Oracle CRM trainer and consultant for Innovative Solution Experts Inc., Pennsylvania, US
5. Ad content and Ad copy writer for Nandika Graphics, a Bhubaneswar based Ad Agency actively involved in media planning and brand management of several industries like gems & jewellery, real estate, retail, hotel, travel and tourism, education etc.


Publication of Books

1. “Entrepreneurship Management SSI perspectives” published by Today & Tomorrow’s Printers and Publishers, New Delhi (ISBN: 81-7019-619-4)
2. “Am I Clear Communicate for Group Effectiveness” published by Readers Paradise, New Delhi (ISBN: 978-93-85958-93-9)
3. “Agro- Productivity Management practices and underlying factors” published by Kalyani Publishers, New Delhi (ISBN: 978-93-272-8402-7)
4. “Retail Service Brand Management An imperative for organized retailers” published by Lambert Academic Publishing, Germany (ISBN: 978-3-659-94439-0)

Creation of e- Content

1. Written self-learning material (SLM) on ‘Organizational Development’ for Odisha State Open University (OSOU), a University under Government of Odisha.
2. Written a new course under the title ‘Retail Store Management’ to be used as reference content for Odisha State Open University (OSOU), a University under Government of Odisha.
3. Worked as a team member for developing UET SMART CLASS for Upasana Education Trust, Bhubaneswar, (An accredited training partner to NSDC, Government of India)


Awards and Certificates

1. Certified as Pre-Screening Evaluator at Smart India Hackathon-2022 by Ministry of Education’s Innovation Cell, Government of India.
2. Second Prize winner for the presentation titled “Sustainability and Nature of Ownership: A Study on Product Positioning of Electric Vehicles (EVs) in India” at 2nd International Conference on Education, Management and Social Science organized by International Society of Environmental Relationship and Sustainability (ISERS) at Bali, Indonesia.
3. Awarded as the Best Faculty at International Scientist Awards on Engineering, Science and Medicines, 2021 organized by VDGOOD Professional Association, Chennai
4. Certified as a Primary Evaluator to Toycathon, 2021 by Ministry of Education, Ministry of Women and Child Development, Ministry of Information and Broadcasting, Ministry of MSME, Ministry of Commerce & Industry etc.

Employment

  • Siksha O Anusandhan University Associate Professor
    2022 - Present
  • Institute of Management and Information Science Associate Professor
    2006 - 2022

Education

  • Bharati Vidyapeeth Deemed University Master of Business Studies
    1999 - 2001
  • Orissa School of Mining Engineering Bachelor of Engineering
    1995 - 1999
  • Stewart Science College 10+2
    1992 - 1994
  • North Orissa University Ph.D.

Projects & Funding

Projects & funding information is unavailable.

Publications (23)