RICHA JOSHI

Employment

• National Institute of Technology Hamirpur Assistant Professor
  2019 - Present

Education

• Delhi Technological University Delhi School of Management PhD
  2012 - 2019

Projects & Funding

Projects & funding information is unavailable.

Publications (5)

• Brand Desire: Scale Development and Empirical Examination
  Journal of Asia-Pacific Business 2020 DOI: 10.1080/10599231.2020.1783971
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• Captivating Brand Hate Using Contemporary Metrics: A Structural Equation Modelling Approach
  Vision 2020 DOI: 10.1177/0972262919892173
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• An Integrated SEM Neural Network Approach to Study Effectiveness of Brand Extension in Indian FMCG Industry
  Business Perspectives and Research 2018 DOI: 10.1177/2278533718764502
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• Purchase intention of “Halal” brands in India: the mediating effect of attitude
  Journal of Islamic Marketing 2018 DOI: 10.1108/JIMA-11-2017-0125
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• Evaluating the Feedback Effects of Brand Extension on Parent Brand Equity: A Study on Indian FMCG Industry
  Vision 2017 DOI: 10.1177/0972262917716763
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