Soumya Sarkar

Employment

• Xavier Institute of Management Bhubaneswar, XIM University
  2024 - Present
• Indian Institute of Management Ranchi
  2015 - 2024
• Xavier Institute of Management
  2014 - 2014

Education

• Indian Institute of Management Calcutta Fellow
  2007 - 2012

Projects & Funding

Projects & funding information is unavailable.

Publications (15)

• Impression management by Indian female entrepreneurs: Mitigating investor bias in early-stage funding
  Journal of Behavioral and Experimental Finance 2025 DOI: 10.1016/j.jbef.2025.101064
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• Spokesperson effectiveness in B2B advertising: spokesperson characteristics and posture using eye-tracking
  Journal of Business & Industrial Marketing 2024 DOI: 10.1108/jbim-06-2023-0344
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• Conscious Entrepreneurship
  2024 DOI: 10.4018/979-8-3693-3326-6.ch006
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• Mental Health, SDGs, and Spiritual Care
  2024 DOI: 10.4018/979-8-3693-1178-3.ch009
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• Performance improvement of supplier-side e-tender-driven marketing process
  International Journal of Productivity and Performance Management 2021 DOI: 10.1108/IJPPM-11-2019-0534
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• Corporate brand alignment in business markets: a practice perspective
  Marketing Intelligence & Planning 2020 DOI: 10.1108/MIP-10-2019-0539
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• Business Not As Usual: Recovery and Future Preparedness of B2B Manufacturing Firms in a Post-COVID World
  2020 DOI: 10.2139/ssrn.3626182
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• Corporate branding in an emerging business market: a phenomenological perspective
  International Journal of Business and Emerging Markets 2020 DOI: 10.1504/ijbem.2020.106201
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• Pattern Thinking
  2020 DOI: 10.4018/978-1-7998-3126-6.ch007
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• Market orientation and customer-based corporate brand equity (CBCBE): a dyadic study of Indian B2B firms
  Journal of Strategic Marketing 2017 DOI: 10.1080/0965254x.2016.1148768
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