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0000-0003-2297-6912 About
Dr.NupurArora is currently working as an Associate Professor at Vivekananda Institute of Professional Studies affiliated to Guru Gobind Singh Indraprastha University. She is a gold medalist in MBA (Insurance)from Amity University and completed her doctoral in the area of marketing from Ansal University, Gurugram. Her area of expertise is insurance, marketing and consumer behaviour
Employment
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Vivekananda Institute of Professional Studies Associate Professor2015 - Present
Education
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Ansal University Phd2014 - 2019
Projects & Funding
Projects & funding information is unavailable.
Publications (15)
- Exploring the pathway from brand passion to evangelism: the moderating effects of AI-driven personalization with consumer engagement as a mediator Save
- From clicks to connection: how AI marketing fuels brand evangelism through passion and personality in quick commerce Save
- Augmented Appetite: Exploring Impact of Augmented Reality on Consumer Experience and Impulse Buying Through Positive Emotions Save
- From screen to table: the role of augmented reality in delivering enhanced customer experience through mental imagery and flow Save
- The Moderating Effect of Demographic Profiles of Indian Consumers on the Impact of Different Website Attributes on the Purchase Intentions of Buyers Save
- Green perceived value and intention to purchase sustainable apparel among Gen Z: The moderated mediation of attitudes Save
- Impact of Beauty Vlogger's Credibility and Popularity on eWOM Sharing Intention: The Mediating Role of Parasocial Interaction Save
- Investigating the relationship between Internal Environmental Locus of control and Behaviour towards sustainable apparel: The mediating role of intention to purchase Save
- Investigating Consumer Intention to use Food Delivery Mobile Applications (FDMA): An Indian perspective Save
- Examining role of trust in shaping online shopping attitude among women: an empirical assessment Save